It is the non-standardised commodity. So where you might pop right into a shop and buy, say an music player of a particular brand, you don’t usually do so in a whim (at least not most of us). You’d plan what we would like, study the specifications, view one that probably a buddy has already bought and then proceed with the buying decision knowing fully well that whichever shop you purchase it from, it will be exactly the same product. Furniture on the other hand requires even more regarded as put into and usually differs when it comes to designs and ranges from shop to shop with just a few products available generically.
In continuation towards the previous point, well-managed smaller online shops are usually in a position to offer much better discounts and/or service when compared with the retail giants. That is quite as opposed to the physical world shop scenario and is a result of lower overheads that the internet offers towards the small shop owners. For buyers obviously, it’s another win-win situation.